Nigerian Drivers Launch SimpliRide To Rival Ride-Hailing Giants

Nigerian ride-hailing drivers have introduced SimpliRide, a locally developed app aimed at competing with global platforms like Uber and Bolt. The initiative seeks to address long-standing challenges in the industry, including high commissions and limited driver autonomy.

For years, drivers have voiced concerns over the high commission rates charged by international ride-hailing platforms, which can reach up to 25 percent of earnings. In response, the Professional E-Hailing Drivers and Private Owners Association (PEDPA) was formed in 2020 to advocate for fairer terms.

Frustrated by the lack of significant changes, a group of drivers decided to take matters into their own hands by creating SimpliRide. The app operates on a subscription model, charging drivers a flat daily fee of ₦500 ($0.33) instead of deducting a percentage of their earnings. This setup significantly reduces the financial burden on drivers, compared to the ₦15,000 ($10.03) they often lose in commission fees.

SimpliRide enters a market fraught with difficulties. Drivers in Nigeria face challenges such as inaccurate digital maps, congested roads, and rising fuel prices due to the removal of petrol subsidies. These issues often result in lower earnings and dissatisfied passengers.

The app also seeks to tackle other industry concerns by promising transparency and better decision-making involvement for drivers. SimpliRide’s developers believe their platform will allow drivers to regain control of their work while improving their income stability.

Since its availability on the Google Play Store, SimpliRide has reportedly garnered over 500 downloads for its driver app and 100 for its rider app, with many users praising its concept. While the app has yet to be officially launched, interest is building among drivers.

The App-Based Transporters of Nigeria (AUATON) has endorsed SimpliRide, citing its subscription-based model as a positive change. “The union is not behind SimpliRide,” said Jolaiya Moses, AUATON’s National Treasurer. “However, we endorse the app because it does not offer a commission-based structure.”

He further emphasized the app’s commitment to driver welfare. “Drivers will not be blocked unjustly. The union will also join the review process to ensure no unfair actions are taken. Welfare programs like health insurance, life insurance, car loans, and car repair loans based on performance are part of the app’s vision,” he added.

Despite the optimism, some industry stakeholders have expressed doubts about the app’s sustainability and independence. Ibrahim Ayoade, general secretary of AUATON, questioned the capacity of drivers to develop and manage a platform of this scale.

“I am perplexed by the idea of drivers creating an app. This is a recurring issue, and the question remains: can drivers develop an app, and if so, in what capacity? According to our constitution and laws, AUATON is a regulatory body, not a competitor” Ayoade remarked.

He also raised concerns about the app’s association with AUATON leadership. “As a veteran in this ecosystem, I can attest that this approach won’t work. The individuals involved are top leadership members of AUATON, which is why we didn’t support this unconstitutional movement within the union,” he said.

As SimpliRide begins its journey, its success will depend on its ability to attract both drivers and riders while overcoming operational and regulatory challenges. The app’s unique subscription model and focus on driver welfare set it apart, but its long-term impact remains to be seen.